#5 Business School on Twitter! Good Job Smith School!

This past week Twitter has exploded with business schools sharing photos, stories, and testimonials at an intensity and frequency that has never occurred in the business school sector. The inspiration? Another business school ranking competition. To promote Businessweek’s Best Business School rankings set to be released on November 11, Bloomberg created the #WhyMBA social media competition encouraging business schools to share information about their institutions and compete to get the most @ brand mentions.

The purpose of the campaign is to answer the pressing questions on many prospective student minds including: Why should I get an MBA? Would an MBA help you get your dream job? Which MBA program is the best? How has your MBA helped your career? Is an MBA worth the investment? Despite the importance of this topic and these conversations, currently Businessweek are ranking of the top business schools on Twitter based on only the total number of people who mention the business school’s Twitter handle (ex. @DukeFuqua).

But at Eduvantis Digital we understand that social media is about more than a popularity contest – it’s about real engagement and having the opportunity to share what makes an institution’s programs, campuses, students, faculty, alumni, and community truly distinctive. Based on an analysis of over 50 business school Twitter accounts, the Eduvantis Digital team ranked the top 5 business schools on Twitter based on how successful they are at conveying the unique attributes of their brand. The business schools we have chosen really stand out and there is a lot other business schools can learn from them. At the end of the rankings below we have compiled a list of the top 5 social media best practices that any business school can implement today to have a more effective Twitter and social media strategy.

The Top 5 Business Schools on Twitter

Duke University’s Fuqua School of Business---Showcase Your Distinct Brand

University of Virginia Darden School of Business--- Mobile User Experience

University of Michigan Ross School of Business--- Create and Share Dynamic Content

University of California – Berkeley, Haas School of Business---Leverage User-GeneratedContent

University of Maryland Smith School of Business--- Engage With All Stakeholders

The @SmithSchool Twitter account wins the award for most passionate #hashtag user – which allows them to tap into other conversations that are happening on Twitter outside of its core community. Mostbusiness schools shy away from engaging outside of their core followers, but @SmithSchool clearly understand their large community is deeply rooted in one of the most cosmopolitan and powerful cities in the world.

Of all the schools the Eduvantis Digital team analyzed, @SmithSchool does the best job engaging all of their stake holder groups and show casing all of the elements of their brand (their campus, proximity to Washington DC, top notch faculty, research, and programs). This is not easy to do on social media, but with a focused approach it is possible toengage with a much larger community than just your students and create more value for your followers.

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